Why use Logo Apparel?

 

In a word: Impressions. 

 

Not first impressions, not even lasting impressions, but number of impressions.  In the advertising world, the term impressions refers to how many times your message is received by your targeted market.  Ultimately, you want to the most people to see your message at the most affordable price.  The more impressions made, the more likely potential customers will see your logo, and the more likely they will consider doing business with you.

 

Say that you wear logo apparel to work, conferences or trade shows, to sporting events, around town, on your evening walk, on the weekends even.  Say that in the course of an average day 200 people see your logo.  That is roughly 75,000 impressions per year! 

 

Employees as Walking Billboards

 

Next, let’s assume that only one of your employees wears logo apparel to work.  Forget about running around town in his time off wearing your logo.  If your employee is seen wearing your logo only 25 times per work day that adds up to 6,250 additional impressions per year.  Per employee!

As if this is not interesting enough, let’s look at the Cost Per Impression.  In the advertising industry this is called the CPM.  Using an average cost of $25 per shirt, sweater or sweatshirt, and say you select 7 garments, your investment is $175.  Your cost per 1,000 impressions is about $2.30.  That’s less than .01 cent per impression.

 

According to a recent study done by Morgan Stanley Dean Witter Research, the average cost, in 1999, per 1000 impressions for a Primetime TV spot ad was $19.13; Primetime Cable $9.75, a Radio Spot was $7.78; a Weekly News Magazine was $9.35 and a Daily Newspaper ad was $17.35.  Finally, consider that those impressions are likely to be much more relevant to your organization than impressions made in a broad media campaign.

!!! We think that’s pretty compelling !!!

 

P.S. You’re probably going to wear clothes to work anyhow, they may as well be tax-deductible.